E-commerceDemo project

E-commerce review intelligence

Every review scored the minute it lands. Bad ones page the CX lead, good ones get a thank-you.

Fictional client (demo): Pawposify

n8nGemini 3 FlashGoogle My Business APITrustpilot APIShopifySlackRecharts dashboard

Demo project — not a client deployment

This case study is an illustrative showcase built by SyntheStudio to demonstrate our automation capabilities. The company name, metrics, and outcomes are fictional and were not delivered to a paying client. Real engagements are contracted and delivered through Upwork.

The challenge

Pawposify's reviews were coming in from Google, Trustpilot and Shopify faster than anyone could read them. A one-star review would sit unanswered for the better part of a week, and nobody on the CX team could tell you what people were actually complaining about most often.

Solution design

Every 15 minutes we pull new reviews from all three sources, score the sentiment, tag the themes and draft a reply. Anything at 1 or 2 stars pages the CX lead with a suggested response already written. Once a week the team gets a digest of the top five themes and how the volume is trending.

Architecture

flowchart LR
  A[Cron 15m] --> B[Google + Trustpilot + Shopify]
  B --> C[Merge + Dedupe]
  C --> D[Sentiment + Themes]
  D --> E{Score < 0?}
  E -->|yes| F[Escalate + Suggested Reply]
  E -->|no| G[Store + Auto-Thank]
  D --> H[Weekly Theme Digest]

Rendered as a Mermaid flowchart in the deep-dive report.

Workflow screenshots

Theme dashboard

Top 5 negative themes trended weekly with volume + example quotes.

Escalation Slack card

Review, sentiment score, and draft reply with approve/edit buttons.